Hessnatur to Kick Off NY Fashion Week with "World in your Hand" Tee Launch Party at Whole Foods


Miguel Adrover's organic cotton tee design, in Whole Foods nationwide September 10. Credit hessnatur

Kicking off New York Fashion Week, hessnatur and Whole Foods Market Tribeca are hosting an invite-only launch party September 9, for the "World in your Hand" organic cotton tee designed by Miguel Adrover, creative director at hessnatur. The limited edition tee goes on sale the next day, September 10, at select Whole Foods Market stores nationwide. A portion of the proceeds will be donated to hessnatur's scholarship program at the Grameen Shikkha Project in Bangladesh which works to eradicate poverty through education. The "World in Your Hand" tee retails at $20 and is made with organic cotton sourced from the hessnatur project in Burkina Faso, West Africa. Approximately 7,000 farmers cultivate 2,000 tons of organic cotton on 4,000 acres of land and hessnatur has set up education projects to teach farmers' families how to read and write. The organic cotton fabric is dyed at Grameen Knitwear with Global Organic Textile Standard (GOTS) certified dyes. Hessnatur's commitment to improving social conditions of workers -- through scholarships and educational programs -- has been recognized with the 2008 Public Eye Positive Award at the World Economic Forum in Davos, Switzerland.

If you haven't already, enter Planet Green and hessnatur's eco-tee challenge and create your own design for the Grameen tee.

More on hessnatur
Take Planet Green and hessnatur's Eco T-shirt Design Challenge!
Preview Hessnatur by Miguel Adrover's Spring 2009 Collection
NY Fashion Week: Bjork Would Love Hessnatur by Miguel Adrover
Top 10 Buyers of Organic Cotton (You Won't Believe Who's No. 1
Hessnatur Organic Fashion Coming to America

Tags: New York City | Whole Foods

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