Hanes Captures the Ire of Future Generations
Wearing clothes made from unsustainable materials, the latest ad campaign from Hanes suggests, enrages children—whose future industrial cotton jeopardizes—and might actually motivate them to attack en masse.Audubon writes:
Hanes says its EcoSmart polyester fiber is made from recycled platic bottles, and its EcoSmart cotton yarn used in some of its socks is made from textile cutting waste. The company's eco efforts might not be on par with, say, Patagonia, but it's encouraging to see a huge mainstream clothing manufacturer moving in the right direction.
Read more at Audubonmagazine.org
Read more about sustainable fashion:
Green Fashion: 7 Reasons Why You Should Care About Sustainable Fashion
House of Organic Sustainable Fashion Show
Sustainable Fashion and Textiles: The Book