Green Eyes On: Superfruits in the Cosmetic Aisle


Image of Cupuacu via Garden State Naturals.
Guest blogger Sara Snow is a green lifestyle expert and board member for Discovery's 24/7 future-forward network Planet Green.

In 2008, the natural and organic personal care products category grew 29% but hit a proverbial wall in 2009 in comparison. By the final months of 2009 sales had started to increase slightly once again.

But what has remained exciting is the research into new formulations and ingredient integrations and the fact that it has not slowed. What we're seeing today is that many of the same superfruits that are becoming mega sellers in grocery stores, are making their ways into the tubes and tubs of personal care products. According to holistic cosmetic dermatologist and author of Smart Medicine for Your Skin, Jeanette Jacknin, the same nourishing qualities that these superfruits offer when ingested, can boost the skin's health and beauty when applied topically.

Natural Foods Merchandiser recently reviewed seven exotic botanicals that are changing the face of personal care products.

Here are a few of those that I found to be interesting:

  • Cupuacu is used by Brazilians for pain relief. Cupuacu butter is softer and creamier than cocoa butter, it has excellent anti-inflammatory properties, and high levels of essential fatty acids and phytosterols, making it a highly effective treatment for dermatitis and eczema.
  • Murumuru butter is made from the fruit of an Amazonian palm. It's rich in oleic and linoleic oils, as well as Vitamin A and has been found to reduce the appearance of fine lines and wrinkles.
  • Yerba mate, known as an energizing tea with twice the amount of phenolic antioxidants as green tea, it works in skin care products as an anti-inflammatory agent used especially to treat skin disorders. One study showed that water extracts of yerba mate contained more potent antioxidants than ascorbic acid.
More on personal care products: New Standard for Beauty, Personal Care Industry Launches Whole Foods Launches New Body Care Standard How to Go Green: Natural Skin Care How to Go Green: Women's Personal Care This Not That, Skincare: Cleansers "The Toxic Twelve" Beauty Ingredients

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