Fresh New Fashion Label Launches with One Little Black Dress (Photos)


One dress; Two different ways. Credit: Emma Grady

From the Designer of The Uniform Project dress--Brooklynite Sheena Matheiken made it famous by wearing it 365 days, 365 different ways--comes a fresh new fashion label Bright Young Things. The catch: the label is comprised of one season-less LBD, designed to be worn continuously and made to order, locally in New York City. Could it be the most sustainable dress on the market?

As a friend of the Uniform Project, I attended the launch event at the carefully curated boutique Maryam Nassir Zadeh in New York City Thursday night. Click through for photos (including many ways to wear one LBD):

Sheena Matheiken, center, wearing the "Uniform Project dress" as it has been dubbed. Image via TreeHugger

Designer Eliza Starbuck on Slow Fashion, on Moving Away from Seasonal Trends, on the Ultimate LBD Design, and More



Bright Young Things Launch Event in New York City



Designer Eliza Starbuck, center, with friends in "the same" LBD. Credit: Emma Grady

More ways to wear one dress. Credit: Emma Grady

Bright Young Things Designer Eliza Starbuck. Credit: Emma Grady

Kristina Ratliff, of State PR, rocks the LBD. Credit: Emma Grady

Maryam Nassir Zadeh in New York City. Credit: Emma Grady

Credit: Emma Grady

For those of us who missed the dress' 365-limited edition run, it is available for pre-sale at Bright Young Things and in-store at Maryam Nassir Zadeh (123 Norfolk Street, New York City) for $185.

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More on The Uniform Project
The Most Sustainable Dress on the Market? The Uniform Project LBD.

Tags: Green Fashion | New York City

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