Find Out Where Your Clothing Really Comes From, Green Fashion You Can Track on Google Maps (Video)


Rapanui founders and brothers Rob and Mart Drake-Knight (left to right). Credit: Rapanui

Talk about full disclosure, eco-fashion label Rapanui lets you track each one of their garments on google maps--not that it sounds like they have anything to hide. Co-founded by brothers Rob and Mart Drake-Knight in 2008, the small fashion label based won the Isle of Wright's 2010 Sustainable Business Awards for their commitment to sustainability--oh and the co-founders are both under the age of 25! Garments are fair trade and made with organic cotton in factories powered by wind. But enough from us, hear from co-founder Mart Drake-Knight explain their ethical practices in a video--photos, too--below the fold.

The lifecycle of a Rapanui garment, below. From the video:

The majority of our range comes from India. We use quite a famous factory there which is powered by Vestas wind turbines via wholesale power purchase agreements at the factory. The factories are all Fair Wear Foundation audited which means everyone in the factory and in the fields is getting a fair wage and clean working conditions. Down the road is the organic cotton plantation. Fields are hand worked, then cotton is put on a camel and goes up to the factory where it is spun and turned into a jersey knit fabric. It is then embroidered and put into a container on a truck; We never air freight stock, we ship it to London.

Rapanui's women's and men's collections are comprised of wardrobe staples including socks, undergarments, leggings, tank tops, t-shirts, polo shirts, hoodies, jeans, jackets, and scarves. A few favorites, below.


'Kanava' t-shirt made with organic cotton in a Fairwear Foundation certified wind-powered factory. Credit: Tom Young/ Rapanui

'Garuhoa' t-shirt made with organic cotton in in a Fairwear Foundation certified wind-powered factory. Credit: Tom Young/ Rapanui

View more photos on Rapanui and explore their Traceability feature.