Fashion That Goes Vroom: Smart Car, Colette Commission Eco-Friendly Wearables


Photo credit: Colette

Renowned Parisian retailer Colette and the cutest car this side of Sanrio have put up a united fashion front, rallying five designer labels from Paris, New York, Berlin, Brazil, and Denmark to produce a tres exclusive, tres limited-edition collection of bags, jewelry, tees, and accessories for the urban car brand.

Revolving around the themes of urban mobility, design, and sustainability, the co-branded smartEColett line is entirely composed of recycled or recyclable materials. And they weren't kidding about limited edition—only 150 of each product, including the recyclable plastic Melissa ballet flats above, have been produced.
Photo credit: Colette
Andrea Crews, a French collective founded by artist and designer Maroussia Rebecq, creates its wares from second-hand goods. For smartEColette, Andrea Crews has produced 150 unique handmade pieces of recycled jewelry.

"Our Smart accessories are just as diverse as the urban culture that inspired them," says Rebecq. "Wear them as a necklace, put them on your key ring or hang them on your rear-view mirror for more glamour in your Smart."


Photo credit: Colette

For its large square scarf, Lala Berlin used a blend of organic cotton and silk as a canvas for the hand-painted motifs the label is famous for. "When designing the scarf for the collection I was thinking of paradise, animals, nature, and the possibilities we have for positively influencing our urban jungle," says Leyla Piedayesh, the designer behind Lala Berlin.


Photo credit: Colette

When it came to Wood Wood's offering, the Danish label (and key influencer on the European street couture scene) brandished its signature illustrated graphic designs. "Our T-shirt is made from organic cotton and is about 'green driving,'" says founder and creative director T Karl-Oskar Olsen. "Driving fun coupled with recycling, alternative energies and harmony with nature."


Photo credit: Colette

Carol Lim and Humberto Leon of New York-based Opening Ceremony plied their organic cotton totes with an eclectic assortment of repurposed trinkets, including a shark-shape bottle opener, light bulb tape measure, and tooth-shape dental floss. "Our travel tote bag is ideal for when you're zipping around the city in your Smart," the designers say.

More eco-friendly fashion
Sneak Peek: Leanne Marshall for Bluefly.com
Anti-Fashion Designer Philippe Starck Creates Sustainable Fashion Collection
What Would the Perfect Dress Look Like If 1,000 Women Created It Together?
New Vintage: Yves Saint Laurent Recycles Old Looks into New
Maggie's Functional Organics Baby Rib Tee Dress
Moxie Industries Launches, Combines Eco-Conscious Fashion, Music, and Art
Girls (And Boys) Just Wanna Have Safe Sex: Cyndi Lauper, Katy Perry, Dita Von Teese Fight AIDS With Fashion
Much A.D.O Over Herb-Infused Organic Clothing

Tags: Accessories | France | Jewelry | Shoes