Fashion NYC 2020 to Bolster Disposable Buying Cycle?


Mayor Bloomber, Fashion's Night Out in NYC. Credit: Jimi Celeste, Via WWD

Fashion NYC 2020 kicks off tonight at Macy's Herald Square. Over 75 retailing and fashion leaders along with Mayor Bloomberg's office will discuss how to preserve New York as America's garment capital and as the global center of the fashion industry, amidst outsourcing and international competition, WWD reports. On the plate for discussion: pop up shops, sustainability and--on the opposite end of the spectrum--fast fashion. Terry Lundgren, Macy's Inc. chairman, chief executive officer and president, speaks to tonight's agenda, below.

We'll talk about what we can do to ensure the fashion industry continues to be centered in New York and what can the city do to encourage job creation and income growth for small, medium and large fashion, wholesale and retail firms. This is intended to be a discussion, a Q&A;, a learning and development session. The city is looking for concrete ideas. Innovation and talent development at the early career stage, are on my list.

According to WWD, talking points will also include:

  • Bolstering business in the boroughs and stimulating tourism, possibly by providing shopping coupons or even subsidizing airline tickets.
  • Street vendors and quality-of-life issues.
  • Fashion's Night Out, scheduled for Sept. 10, which could entail a no-sales-tax day and a fashion show for the general public.
  • How to shorten the buying cycle so stores can sell more wear-now clothes and capture trends better.
  • Technology, including sustainability, the new media and mobile marketing. Pop-up stores.

While we are all about creating and keeping jobs in the U.S., creating pop-up shops, and sustainability(!), shortening the buying cycle will result in fast, disposable fashion. H&M; is known for their rapid turnover rate in response to current trends and unfortunately, when last week's jean is no longer in vogue it ends up in the trash. This does not a sustainable-fashion cycle make. Seasonless clothing with substance, history, and longevity are far better investments than disposable trends. Purchasing with more than style in mind will restore consumer's faith in shopping. As for flying in potential shoppers--even if they visit eco-boutiques Kaight or House of Organic while here--need we mention the impact of carbon from flying?

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