Estethica Previews New Green Fashion
Image from goodone
This small version of Estethica was an opportunity for designers to show their stuff in an intimate setting after the hype of London Fashion Week. Given the current economic climate there weren't many new labels, but rather this was a celebration of our favourite eco designers who keep on working.
Goodone is a fashion label working in hand-picked recycled jersey. They get their colourful stretchy jersey fabrics from ends of rolls and factory ends. The whole product is made within a 4 mile radius of London so their carbon footprint is lower than low. The designer is committed to green fashion and showing that it can exceed expectations.
She has worked with larger companies to help them start thinking about waste in the industry and how it can be minimised. The line is only two years old and in that time it has developed a line for ASOS, an online fashion site and a charity collection with a black and white dress in support of "Fashion Targets Breast Cancer" and a sexy blue one for Greenpeace.
Tammam is a beautiful line of ready to wear clothes and very high end dresses which are made out of Indian fabrics. They work with a women's collective in Bangalore, teaching the women tailoring skills and ways to make their products appreciated in a western market. All products are made in factories working under fair trade conditions. They believe in quality, fashion and ethics.
The golden coloured dress (above) is made of hand-loomed organic cotton which has been block-printed in a traditional pattern. Then it is hand-embroidered using banana fibre. Needless to say this is from their expensive line, as it should be. They are moving into specialising in ethical wedding dresses in the coming year.
Other friendly faces at the show included Junky Styling, with their clothes made out of recycled men's suiting, and Minna, with her lacey creations made out of old table clothes and lace.
Beautiful soul had great news that her tops, made of recycled Japanese kimonos, have been taken on by the Victoria & Albert Museum giftshop, which is a real coup.
As part of the commitment to working with the young designers, six of them were awarded mentoring sessions for the year by larger designers. This will be related to developing their retailing and marketing skills rather than the ecological side of the business. There was also a panel discussion held on the topic 'Is Sustainability in Fashion?'