EDUN LIVE and YOOX.com Introduce "Ever.Green" Tees Designed by Celebrities


Photo credit: Edun

This week saw the launch of a sustainable collaboration between YOOX.com, an online fashion and design boutique, and EDUN LIVE, an offshoot of EDUN that specializes in T-shirts. Dubbed "ever.green," the series of limited-edition, 100 percent organic cotton tees for men and women will capitalize on the star power of its celeb guest designers to garner sales, the proceeds of which will go directly into Green Cross International's coffers.

The project's first offering: A blue, short-sleeve top from Angela Lindvall, supermodel and co-host of Planet Green's Alter Eco.

In creating her design, Lindvall was inspired by—what else?—nature, specifically the stalwart guardians of our planet. She says:

My shirt was created from the shadows of trees. Our shadow side is what sometimes pushes us to grow.

Made entirely in Uganda, the shirts retail for $39 each and are available in sizes ranging from XS to L.

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Tags: Celebrities | Clothing