Eco Fashion Steps Forward as Loomstate, Barneys & Sundance Partner Up
File this one under "walk the walk": just in time for the Season 2 launch of The GREEN on Sundance Channel, the network has partnered up with Barneys New York and Loomstate to start a nation-wide t-shirt recycling program to create some snazzy new eco fashion. Beginning April 13th, consumers will be encouraged to drop off old t-shirts at all Barneys' locations nationwide; Loomstate will "re-fashion" the T-shirts (re-style, re-dye, re-print, etc.) to create a new, limited edition T-shirt collection to be sold exclusively at Barneys for Holiday 2008.
Participating consumers will receive a 20% discount on women's Loomstate for Barneys Green and men's Loomstate merchandise from April 13-27. Proceeds from the program will benefit 1% for the Planet.
According to Loomstate designer Rogan Gregory, "Recycling t-shirts to create something new and beautiful personifies the evolution and metamorphosis of the Earth. We are taking eco fashion to the next level."
The recycling program will kick off with two exclusive VIP events at Barneys New York flagship locations: Los Angeles on April 15th with a special performance by She & Him, featuring Zooey Deschanel and M. Ward and New York City on Earth Day, April 22nd with an exclusive performance by British singing sensation & Geffen recording artist Kate Nash. DJ Paul Sevigny to provide music at both events.