Cath Kidston Eco-Bags Now At Tesco
Image source: Marketing Week (subscription required).
Cath Kidston, known for her bright, funky textile patterns, recently launched an eco-bag collection, available in 6 fun patterns only at Tesco stores around the UK. The bags are all made from 100% recycled PET and 100% of the proceeds from their sale go to the Marie Curie Cancer Care. A minimum of £250,000 will be donated, which will fund 12,500 hours of nursing care for terminally-ill patients and their families.
The bags are perfect for carrying laptops, groceries or even a few items from Tesco, which is encouraging customers to ditch the plastic bags. Tesco even offers a life-cycle page on how Kidston bags are made. Each bag retails for £3.5, with £.5 of each sale going to Marie Curie. Each month a new bag will be released - spot & floral bags in July, stripes in August and two additional floral bags in October. Material and thread for the bags are all made from recycled PET, the dyes are eco-friendly and the tags on each bag are recycled cardboard.
Tesco has chosen Marie Curie as its charity of the year and will provide an additional 20% match to whatever employees raise for the charity, with a goal of donating £2.5 million to Marie Curie by the end of 2008. This is not the first initiative by Tesco to reduce plastic-bag consumption. Since launching their Green Clubcards Points program in August 2006, Tesco reports that it has used 1.5 billion fewer plastic shopping bags. Thats no chump change. Tesco's Greener Living now offers co-products, green school uniforms as well as info on carbon footprint calculators for customers to try.