Anvil Knitwear Introduces First Carbon-Neutral Recycled-Cotton Tee
Photo credit: Anvil Knitwear
Anvil Knitwear has just launched a T-shirt that's a complete zero. Zip, zilch, nada. Not only is the underachieving tee made from 69 percent pre-consumer recycled cotton, but it also has a net zero carbon footprint.
Earning Carbonfund.org's CarbonFree certification wasn't a slam dunk—the sixth-largest purchaser of organic cotton worldwide had to put its recycled tee through the paces of carbon-footprint assessment, from raw-materials sourcing, manufacturing, and transportation to screen printing, consumer use, and end-of-life disposal. Anvil made the T-shirt carbon-neutral by reducing emissions during its production and then offsetting the rest. The AnvilRecycled short-sleeve shirts are available in sizes ranging from XS to 4XL, as well as in nine colors: black, green, heather, sand, red, brown, navy, blue and charcoal.
To raise environmental awareness for Earth Day, Anvil, in partnership with the Sierra Club and Carbonfund.org, donated more than 6,000 recycled-cotton and roughly 1,500 organic-cotton tees to schools, universities, and environmental organizations. Not bad for doing nothing.
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