Announcing Guilded, A New School for Sustainable Design in New York (Video)


Bahar Shahpar and Tara St. James of Guilded. Photo: courtesy Guilded

"The fashion industry needs a wake-up call," according to ethical fashion designers-turned-teachers Bahar Shahpar, of her eponymous label, and Tara St. James of Study NY.

After years working in the fashion industry and learning the destructive impact of the clothing and textile industry on communities, environments and economies, they're fed up -- and they're doing more than picking up the phone. St. James and Shahpar are opening Guilded, an education consultancy and school for sustainable design, located in downtown New York City.
Bahar Shahpar and Tara St. James in Guilded's IndieGoGo campaign video. Video: Vimeo

Guilded will offer seminars and workshops on sustainable design topics, ranging from design and production to business administration and lifestyle tools. They'll host in-person events at their studio in New York City and will also host a series of online interactive webinars, accessible to people around the world. More from Shahpar and St. James on their mission, below.

In order to create beautiful and thoughtful products, sustainability must be a fundamental component of every stage of design and manufacturing. All this means is that a product can't be beautiful if it's toxic, it can't be healthy if it's harmful, and it can't be meaningful if it diminishes the worth of the people and resources who made it.

That being said, the information on sustainability that is currently available can be confusing, misleading and incomplete. Our mission is to build the centralized resource and standardized vocabulary for sustainable design that doesn't yet exist in in fashion and textiles.


Will you Go-go for Guilded's IndieGoGo Campaign?
Bahar Shahpar and Tara St. James asked their friends, including me, to go-go dance for their IndieGoGo campaign at the screening of Summer Rayne Oakes film, "eXtinction." I ran in the other direction, but Oakes, Kate Dillon, and Benita Singh were up for the challenge. They get their dance on, below.

If that's motivation enough to support the sustainability initiative, hop on over to IndieGogo. They're offer sweet "gifts" to those who donate money, including a signed copy of Eco Chick by Starre Vartan for $20, a Study NY pocket square, also $20, a membership to Source4Style for $35, and plenty more.

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More Bahar Shahpar and Tara St. James
New York Fashion Week: Tara St. James Schools Us in Zero-Waste Design for Fall 2011 (Slideshow)
Tara St. James Designs New Uniform Project LBD
Bahar Shahpar Debuts Spring 2010 Collection at New York Green Fashion Week (Slideshow)

Tags: Summer Rayne Oakes

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