American Apparel Reuses Scraps to Create Swimsuits, Scrunchies, Bow Ties, and More


American Apparel Creative Reuse. Credit: American Apparel

As American Apparel would have it, the DIY project of my youth is making a comeback: making scrunchies. Rather than devote an entire post to a fabric-covered elastic hair tie, I'll focus on the news: American Apparel has launched "Creative Reuse", an accessories and intimates collection made entirely from repurposed and excess fabrics; we heard about the initiative, which launched on Earth Day, first on Ecouterre.


American Apparel Creative Reuse. Credit: American Apparel via Ecouterre

American Apparel Creative Reuse. Credit: American Apparel

Bag-O-Scraps. Credit: American Apparel

Included in the collection of bathing suits, undergarments, bow ties, headbands, and other creative reuses is a bag-o-scraps (we posted on this back in September). Before you ask why they are selling their scraps--which I questioned at first--think about about this: American Apparel is supporting the DIY movement; they even include a Scrap Project Booklet (printed on scrap paper) and suggest using them for making "clever jewelry, accessories, a card for your grandma or a colorful hanging sculpture for your apartment."

Visit American Apparel for DIY-inspiration and to peruse their Creative Reuse collection.

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