Afia Turns Vibrant Ghanian Textiles Into On-Trend Ethical Fashion (Photos)


Afia founder Meghan Sebold. Photo: Emma Grady

Inspired by traditional Ghanian dress and the vibrant handcrafted textiles of western Africa, Afia designer Meghan Sebold premiers an on-trend capsule collection for Spring/Summer 2011.

TreeHugger was on the scene of the launch party, held at Guilded Studios in New York City, to get the scoop on this fresh, new fashion label, which is full of figure-flattering silhouettes and colorful patterns that promise a lust-worthy wardrobe for warmer weather.


Afia Spring/Summer 2011. Photo: Emma Grady

Photo: Emma Grady

Photo: Emma Grady

Sebold was driven to create Afia out of a desire to bring business to Ghana. She speaks to this, in an interview with TreeHugger, below.

If I could translate these textiles into our styles then I could open them up to a bigger market. This collection is a way for me to partner with these women. I wanted it to be a progressive, social business.


Fashion designer Tara St. James of Study NY behind the bar at the Afia launch party. Photo: Emma Grady

Sebold has her patterns made Patterns made in Chicago and New York's garment district, sources textiles from small vendors, then works with the Dzidefo Women's Cooperative in the village of Kpando, Ghana, who cut and sew the garments. She describes it is a nice environment where women bring their children to work and notes that quality of the craftsmanship is fantastic.


Afia founder Meghan Sebold. Photo: Emma Grady

Though Sebold recalls certain logistical issues, such as the power going out or needing to bring her own zippers over, she encourages people to do business in Africa.

Visit Afia to view more photos from the premier Spring/Summer 2011 collection. Plus, don't forget to tell us what you think of the fashion in the comment section, below.

Like this post? Follow Emma Grady, an award-winning fashion writer, stylist, and the founder and editor of PastFashionFuture.com, on Facebook and Twitter.
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Tags: Clothing | Fair Trade