5 Surprising Fashion Brands Going Organic
Organic cotton t-shirt from H&M;, photo via Nitrolicious
Most of us, when looking for organic, eco-friendly clothes, know enough to skip the mall; sustainable materials and mass-produced clothes with commercial appeal hardly ever overlap. But we guarantee you'll know these five companies, who have enough recognition and reputation to do whatever they want and yet are choosing to incorporate organic materials and sustainable practices into their most popular items. Who knows? You may even have one (or all) of these stores at your local mall.
1. Victoria’s SecretPhoto via Victoria's Secret
Victoria’s Secret has never been an especially green company, with the tons of catalogs sent out every month and the synthetic fiber blends. But over the last few years, in addition to greening the mass mailings, the brand has also introduced beauty products made with organic ingredients from mint to coffee beans—and now offers camisoles, pajama pants, thongs, and panties made from organic cotton. While the organic products are still just a teeny-tiny part of the overall VS empire, they are a step in the right direction.
2. TargetPhoto via Target
Chain stores that try to be all things to all people—selling clothes, shoes, groceries, electronics, home goods, outdoor gear, sports equipment, and anything else you can think of—generally don’t have the motivation to offer green products, especially if it means raising the prices. But at Target, organic products show up everywhere, from bedsheets to baby clothes. And with their selection of women’s cropped pants, pajama pants, tank tops, and tees, you can choose eco-friendly impulse buys.
3. H&M;Photo via Nitrolicious
Last year, H&M; used 1,500 tons of organic cotton for its spring line—this year, the company hopes to increase that amount by 50%. While you might not expect eco-friendly pieces at the retailer’s rock-bottom prices, the change makes sense: H&M; tends toward knockoffs of the season’s biggest trends, and with green more popular than ever, we’re glad to see them jumping on board.
4. Banana RepublicPhoto via Banana Republic
The other brands owned by its parent company—Gap, Old Navy, and online shoe store Piperlime—haven’t been driving forces in the green movement, but that doesn’t mean that Banana Republic—the most luxurious of the four—can’t do its part. Boxes and bags include as much as 50% recycled material; stores are putting in place energy saving measures that cut usage by 41% last year; and 100% organic offerings include denim pants and cotton hoodies. A quick scan of the site showed plenty of products made with a small percentage of organic cotton (about 5%) alongside more conventional cotton (in as much as 90%). In the future, we hope the store continues to increase the organic component and set a standard for its sibling companies.
5. NikePhoto via Nike
Although they got a bad reputation with the use of sweatshops, these days Nike has been doing more for the planet than you might think. In addition to the Reuse-a-Shoe program, which turns old sneakers into playground turf, and Nike Considered, an attempt to trim waste from production and switch to sustainable materials, the company offers 100% organic tees and hoodies, and aims to use at least 5% organic cotton in all its products by next year.