Billboard ads "replaced" with old master paintings in Paris and Milan

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billboards

credit: Etienne Lavie

Bonnie Alter
Design / Urban Design
March 31, 2014

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But is it really true? He explains, sort of, how he does it:

I don't put masters pieces in real life. My work is digital. I take both pictures of master pieces, and street pictures, but I recompose on my computer.