Billboard ads "replaced" with old master paintings in Paris and Milan

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billboards

credit: Etienne Lavie

Bonnie Alter
Design / Urban Design
March 31, 2014

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Imagine there were no advertisements. Instead of being hit with beer ads as you walk along the street, you see the Mona Lisa ...

Calling his project "OMG who stole my ads? graffiti (?) artist Etienne Lavie has "replaced" ads on billboards with huge images of old master paintings in Paris and Milan.

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