A quick glance down the aisles of your local grocery or health food store will reveal a wide variety of products that claim to contain "superfoods" or "superfruits," and for those looking for a quick health fix, these foods might seem to be just what the doctor ordered. However, because the terms superfood and superfruit don't have a strict scientific or regulatory definition, the claims that foods containing these types of ingredients are healthier than other food choices is pretty nebulous, and probably owes more to marketing efforts than actual nutritional data.
Generally, superfruits are said to contain more vitamins, minerals, antioxidants, fiber, and other nutrients than most other fruits, and by including them in our diet, our bodies may benefit from the added nutrition (especially if the rest of our diet is rather deficient in those nutrients).
Every year, the food industry seems to adopt another superfruit or superfood as the next best thing for human nutrition, with most of them being sourced from exotic locations or a unique or unusual plant, but the jury's still out on whether or not some (or any) of the novel superfruits actually bestow any extra health benefits to those who eat them. Having said that, it is fairly common knowledge that eating a variety of fruits and vegetables everyday is one key to adequate nutrition and health, and including some so-called superfruits in our diets is right in line with that.
But superfruits don't have to come from an exotic location on the other side of the world, as some of them can easily be grown in a garden or greenhouse, thereby avoiding the costly markups and big transportation footprint that many superfoods have.