Wonderful wood marketing at the Interior Design Show

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cabin exterior

credit: Kelly Rossiter

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The Province of Ontario is pretty much covered in wood, and the promotion organization Ontario Wood is at most trade shows, usually with a couple of guys at a table with a couple of blocks of wood. But this year, at the big Interior Design Show in Toronto, they took a very different approach, promoting designers who work with Ontario wood, in a cabin and display designed by Citizens and Collaborators, a design and branding company with a well-developed sense of humour.