Do PETA's Posters Hide the Meat of the Issue?

Blythe Copeland
Living / Culture
February 26, 2010

PETA, Now Featuring Sasha Grey

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sasha grey peta ad slideshow image

PETA's campaigns have a noble purpose--decreasing animal cruelty, supporting animal rights--but do their naked-lady ads have one major flaw? Some critics argue that PETA's outrageous media campaigns are more respectful of animals than women.

With their skimpy outfits, seductive poses, extreme airbrushing, and even fat-shaming, do PETA's ad campaigns ask us to support animal rights by being anti-feminist? Or are PETA's tactics a heady post-post-modern message that tackle both animal rights and the objectification of women in one fell swoop? It's possible. Although, as one Blogher blogger argues, "[T]hat view requires an educated, enlightened, and sympathetic audience, not the actual audience." Ultimately, do the ends justify the means? (And no, the irony of creating a gallery of sexy images to discuss their relevance, meaning, and value isn't lost on us.)

Which brings us to unconventional adult-film star Sasha Grey, star of PETA's latest campaign, "Too Much Sex Can Be a Bad Thing," which encourages viewers to spay and neuter their pets. Is this a good message through a strange medium? A warning to Sasha?

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Image via PETA


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