Twelve Peugeot fixed-gear bikes and 12 top fashion designers recently came together for one goal: Raise funds for Act-Responsible, a non profit organization that promotes responsible communication on sustainability, equitable development and social responsibility.
Organized by car manufacturer Peugeot, Idenium press office, and La Chaine du Coeur, the Be Cycle & Fashion campaign produced 12 truly stunning customized bikes. Each will be auctioned from Be Cycle & Fashion's Web site, at a future date (TBA). Since two have yet to be presented, we have 10 of them here.
In this first model, the signature hearts of Spanish designer Agatha Ruiz de la Prada -- who served as a sort of godmother for the project -- are the protagonists.
Photo copyright: Guillaume Malheiro.