Free Ice Cream to Help 'Global Cooling'
Ben and Jerry’s have teamed up with one of the UK’s leading suppliers of green energy, Ecotricity, to encourage their customers to fight global warming. In an effort to help build more ‘global cooling machines’, the nice folks at Ben and Jerry’s are offering £15 (approx. US$30) in ice cream vouchers to anyone signing up to electricity from Ecotricity. It’s not all pure altruism however, as Ben and Jerry’s have a vested interest in keeping the temperatures down:
'Take it from a couple of ice cream guys, if it's melted, it's ruined!'
For details of some of Ecotricity’s high-profile turbine projects, check out our previous post here.