Olivia Munn Strips for Circus Elephants; Another Facepalm Moment for PETA's Campaign Strategies
Olivia Munn is the latest animal activist to add her sex appeal to PETA's clothes-less forces. PETA held an event at the Staples Center in Los Angeles, CA to protest the Ringling Brothers and Barnum & Bailey circus, which reportedly has a terrible record for animal abuse. Munn stated, "When you look at something like the circus and everyone's laughing and there's color and there's music and everything seems so great, but when you go right behind that door and they're in these crates all day long and then they're getting shocked and beat just so they can get up and dance around on a ball ... it was just so sickening."
As sickening is the fact that PETA continues to objectify young women in an attempt to draw half-hearted attention to animal rights issues. Ecorazzi writes, "Rumor on the street is that it was super successful and helped prove, once again, that people are fed up with Ringling Brothers' nasty, elephant-hating ways!"
That, or rumor on the street is that the "super successful" campaign helped prove, once again, that people love staring at pictures of naked ladies no matter what "cause" they're supposedly promoting.
PETA brings attention to women's bodies, and viewers are only tangentially made aware of a cause when our eyes land on a poster like this. We'll look, even if we couldn't care less about circus abuse.
Once again, PETA proves that it is using women's bodies and blatant sex appeal to draw attention to a cause, and just how "super successful" the tactic is is highly debateable. It draws more attention to their marketing strategy than to the cause itself, and thus their tactics become a distraction for animal activism.
They could at least have the naked lady decked out in an erotic circus assistant costume or posed next to an elephant or something to make the poster less "Look At This Naked Lady!....Now, If You Can, Look At This Animal Rights Cause." Olivia Munn's bare naked body has nothing to do with the significantly smaller picture of the elephants and diminutive head nod to circus animal abuse. The issue of circus animal abuse a side note that they hope people see while staring at Munn and her strategically placed foot.
The issue of circus animal abuse is serious and not to be downplayed, and we appreciate the attempt of PETA to bring attention to it. But there are more clever and impactful ways to accomplish this...like, say, using social media as mentioned in this interview (where Munn successfully spreads the message while fully clothed):
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More on PETA's Controversial Tactics
Why is PETA Making Fun of Fat Women?
PETA's at it Again: Sexiest Vegetarian Next Door 2010
Survey: Does PETA's Campaign Exploit Women?