Oceana Launches New Campaign for Endangered Bluefin Tuna with Adrian Grenier (Video)


Image via YouTube video

Unless you're paying zero attention to sustainable seafood, you're aware of the plight of bluefin tuna. These apex predators are being fished to the brink of extinction. Ocean has teamed up with Entourage and Alter Eco star Adrian Grenier to get the word out to more seafood lovers that bluefin needs to come off the menu. With a beautifully shot video, Grenier sends a message about the overfishing and pollution threatening these important creatures. Check it out after the jump.


Oceana notes that bluefin can grow as large as 15 feet long and 1,500 pounds heavy. They're the ocean's fastest predators, swimming up to 50 miles per hour. Yet, the popularity of their meat has caused serious overfishing -- their populations have plummeted by over 82%.

"I couldn't sit back idly while this amazing predator is being pushed to the brink of extinction," Grenier said. "We are fishing bluefin at alarming rates, and now their spawning grounds are also threatened by the oil spill in the Gulf. We need to take action and keep the bluefin from going fast."

The new campaign by Oceana, called Going Fast, encourages visitors to call their congress person and sign a petition.

VIEW: A Visual Guide to Sustainable Seafood Options

International bans on bluefin tuna fishing are needed, but in the meeting of CITIES earlier in the year did nothing for the fish. While the US and other countries were willing to support a ban, Japan and some other important nations weren't. Sadly for this important predator, they nays had it.

While a PSA is helpful, it doesn't do nearly as much as an international ban would. Still, the more consumers know to avoid endangered fish and demand drops, the better off they'll be.

More on Bluefin Tuna
CITES Votes No on Bluefin Tuna Ban: Japanese Embassy Serves the Endangered Delicacy at a Pre-Convention Reception
Is There Such A Thing as Sustainable Tuna?

Tags: Blue August | Conservation | Fishing | Oceans