Eat a Lionfish to Protect Caribbean Reefs
Placing invasive species on the menu to curb their expansion has been attempted with everything from squirrels to kangaroo to camel, and now conservationists are asking diners to turn their attention—and appetites—to lionfish in the Caribbean.
Running 60 seconds, the new PSA takes a lighthearted approach while acknowledging the grim realities. Indeed, it shows the shocking speed of the spread of lionfish in the Caribbean and depicts a future in which the fish is the only thing available on the menu.
The message is clear: Help stop the lionfish invasion today, or there may be no other choice but to eat them—and nothing else—in the region in the near future.
Fortunately for present day diners, doing their conservation duty is, apparently, delicious. The campaign offers a selection of recipes for cooking the difficult to contain but easy to catch fish.
There may be no other way to have a laugh, enjoy a meal, and protect the Caribbean's delicate endemic ecosystem at the same time.
Find out more at DeathToLionFish.org
Read more about lionfish:
Eating Lionfish May Be the Only Way to Stop their Caribbean Invasion
Diners Dig Into Invasive Lionfish, But Do They Really Care About Saving Coral Reefs?
Invasive Lionfish Move into Virgin Islands National Park
Non-Native Lionfish Move to Florida Keys, Eat Everything, Won't Go Home
Read more about invasive species:
The World's Most Lovable Invasive Species (Slideshow)
Squirrel: A Sustainable Meat, and "Tastes Lovely"
Eat The Enemy: Invasive Squirrel Introduced As 'Ethical Food' In UK Butcher Shops
Eating Aliens: Are Invasive Species Ethical Food?