Biking Across America with WE ADD UP - Day 9: Meeting Jill Palermo
On the first rest day of the bike trip, Eric and Carson paid a visit to WE ADD UP headquarters near Cleveland, Ohio, and interviewed co-founder Jill Palermo about her T-shirt campaign to combat global warming. Jill gave us the exclusive back-room tour, where we heard about how she got the idea to start WE ADD UP, and saw T-shirts getting ready to be sent out so that their new owners can be counted in the fight against climate change.
WE ADD UP is an organic t-shirt campaign that counts you in the fight to stop global warming. Choose an action you're committing to doing on the back of your tee. 28 choices include Recycle, Buy Local, Bike, Plant Trees, and Shower Together. And, on the front of your tee, we custom hand-print YOUR number to count you in. Your number represents your position in the global count of people adding up to make change. Each tee is totally unique and starts conversations wherever it is worn. Enter coupon code "bikeguys" at checkout and receive 10% off your purchase. Get counted now!