Jargon Watch: "Recyclable"

When Collin and I covered the stunning new Valcucine Invitrum kitchen at ICFF last year, the distributor said in the video that it would last forever: "this is a kitchen that your grandchildren will be using."

It is all made of glass and aluminum, which according to their site, "the exclusive use of glass guarantees full recyclability of the unit" But what does that mean? According to our Warren, not much.

In his earlier post, Enough, Already. 'Recyclable' is Not Recycling, Warren wrote:

Some things just annoy me to the point of distraction. A case in point being companies selling products by proclaiming their materials are easily recyclable. Especially when their own product does not include any of these very same materials.

To my mind this is hypocrisy. It is "do as I say, not do as I do." Recycling is a complete loop. A joined circle. You are only recycling when you are buying recycled. For example, it is a cop-out for Apple to claim as part of the green credentials for their new MacBook Air that its enclosure is "highly recyclable" aluminium.

Is Valcucine not guilty of same?

Here we have an absolutely stunning product made from VOC free materials that can be kept cleaner and will last longer than just about any other kitchen in the world. Does anyone really care that something that lasts so long can theoretically be turned into bottles and pop cans?

Theoretically, the typical particle board kitchen is recyclable into mulch- the word has lost all meaning. Let's lose it.

This discussion started at Jetson Green.

More on green kitchens:
Italian Kitchen Design Keeps Getting Greener with New Valcucine

Tags: Italy | Kitchens

WHAT'S HOT ON FACEBOOK