Green Cleaning Icon Ecover Buys Method

EVERYDAYLIFEMODERN/CC BY-SA 2.0

A further sign that the market for green products is maturing: Belgium-based green cleaning pioneer Ecover has bought US-based Method, creating the world's largest green cleaning products company.

Method's press release touts that the merger means a collective $200 million in sales and workforce of 300 people, plus expanded global distribution and combined research and development of new products.

Ecover CEO Philip Malmberg:

The merger of these two business provides us with a strategic position in the US market, and Method with a European partner with an unrivaled heritage, robust environmental credentials and ecological manufacturing facilities.

From the consumer perspective don't expect much change right now. The plan is to have the Ecover and Method brands remain separate brands operating alongside one another, as each has its "own distinct personalities and traits," with a long-term strategy for both developed over the next couple of months.

Tags: Cleaning

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