"Sustainable" Label Offered As Alternative to "Organic"

Grist reports that coalition of farmers, environmentalists, and public officials is promoting an alternative to the "organic" label: a "sustainable" certification system and label. The system sets standards for water quality, soil management, and wildlife protection, but, in a notable departure from organic farming, it allows use of synthetic pesticides. Participating growers are rated on their pesticide practices. Those in the organic farming industry are skeptical about the new label, saying it may confuse consumers. But the sustainable scheme's supporters say the label will appeal to green-minded shoppers who can't afford to buy organic. But is this label truthful? If synthetic pesticides are being used, can the food be accurately labeled "sustainable"? :: San Diego Union-Tribune via Grist