Pure Prevention: Breast Cancer and the Environment
As part of October is Breast Cancer Awareness Month, branding and marketing firm BBMG, the Breast Cancer Fund (BCF), and Luna Bar have teamed up to bring you Pure Prevention, a campaign to educate folks about the environmental causes of breast cancer.
In a 2007 online survey of 500 women, ages 18 to 60, BCF and Luna discovered that 75 percent of women were unaware that a woman's lifetime risk of breast cancer is 1 in 8, or that only 1 in 10 women who have breast cancer can cite a genetic history of the disease. More uncovered stats: 87 percent of women did not feel they knew how to prevent breast cancer. Plus, 71 percent of women did not realize that a third of personal-care products contain at least one chemical linked to cancer, while only 8 percent knew that PVC is a common substance linked to breast cancer.
To fill the breach, Pure Prevention seeks to expand the "cure-centered" breast-cancer conversation by helping women identify the environmental causes of the disease, so they can make smart choices about the products they use everyday. Click below the fold the campaign's five tips on how to prevent breast cancer. ::Pure Prevention5 Tips for Pure Prevention:
Tip #1: Create a Healthy Home
Make your home a chemical-free sanctuary. Reduce your exposure to harmful chemicals by choosing chlorine-free and bleach-free cleaning products.
Tip #2: Eat Smart
What you put in your body matters. Read labels and, when possible, choose organic, anti-oxidant and fiber-rich foods and hormone-free meat and dairy products.
Tip #3: Choose Safe Cosmetics
Some popular brands of personal care products contain dangerous chemicals linked to cancer and birth defects. Avoid chemicals like parabens, petroleum distillates and lead acetate to identify safer products and make smarter purchases.
Tip #4: Get Outside
Enjoying the outdoors reduces stress and boosts the immune system. Let nature be a reminder to live simply, healthy and well.
Tip #5: Join the Campaign
Share your knowledge with family and friends by showing them simple, everyday steps they can take to help reduce their risk. Link them to pureprevention.org to learn more and get involved.