Greenwash Watch: Loblaws: Something Can Must Be Done

Canada's biggest grocery chain has been struggling of late, and has been trying to paint itself green with its shopping bags and its tag line "something must be done". When Galen Weston Jr. took over he promised local food; we visited in July and were disappointed, as we noted here. We visited the Christie and Dupont store after our shop at Fiesta farms to check out progress. As promised, there was a stand in the store with a flag over saying "Ontario Grown-picked at its peak." In front of the stand: a few laquered ornamental pumpkins. Filling the stand: cranberries, which I thought were a late harvest product so I looked more closely:

yup. Made in the good old US of A.

What a shame; what an embarrassment. What used to be the most innovative store in Ontario can't even fill a four foot square cardboard display with Ontario produce at the height of the harvest. No wonder the manager came after me for taking pictures. No wonder they are in trouble.

Tags: Canada | Greenwashing | Local Food

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