Google Zeitgeist number 3: Tofurkey

We are fascinated by Google Zeitgeist, the unimpeachable electronic trend-spotter. It is usually like watching a train wreck but often tidbits show up- like Tofurkey at number 3. What could cause such interest in a vegetarian turkey substitute? Perhaps thinking about sustainability is no longer a fringe thing. Perhaps looking for alternatives to eating animals is going mainstream. Perhaps the world is going Treehugger. Perhaps we read too much into this.
::Google Zeitgeist