Giving through Growing. Woodbridge Wines Donate to Community Garden Projects
The American Community Gardening Association (ACGA) is a bi-national nonprofit that aims to build community by increasing and enhancing community gardening and greening across the United States and Canada. The ACGA reckon there are 20,000 gardens across the and their initiatives plan to bump that up another 10% over the next year. Apparently the growth in community gardening reflects an increased interest in growing fresh foods and creating community involvement.
And recently the American Community Gardening Association's work received a significant boost from Californian winemaker, Woodbridge by Robert Mondavi, via program known as "Giving through Growing" . Woodbridge is offering to donate $1 to the ACGA for every e-seed sent online, up to a target of $40,000 USD.
The funds will be used by the American Community Gardening Association to provide "educational tools, leadership training, and community building strategies to participants in four U.S. cities to help them create and maintain successful community garden programs."
Those showcase cities are Los Angeles, Chicago, Atlanta, with New York having kicked off already. Woodbridge have set up a website so people sending e-seeds will get informative feedback on how the four gardens are progressing. We were pleased to see that this looks like a long term commitment from Woodbridge, as they've stated that the program strengthens each year, they hope to add new components and increase monetary commitments.
The marketing connection is simply that good wine and good food deserve each other.
And to this end Woodbridge even provide a bunch of downloadable recipes so fruit and vegies harvested from community plots can be paired the appropriate tipple.
We didn't find a heap on the main Woodbridge webiste about the eco aspects of their wine per se, except for this statement: "The team also works to maintain the most natural vineyard management practices in keeping with their philosophy of land stewardship." But that aside, it is refreshing to see a business supporting community engagement, particularly when it it involves healthy eating, growing local and food security.
So go send a bounty of e-seeds in order that the "Giving through Growing" program is a huge success and Woodbridge have no option but to continue their support for many years to come.
Woodbridge Giving through Growing, via tip from Alyssa F.
PS. If other businesses are looking for community programs deserving corporate support, you would be well advised to check out the many worthy projects entered in Nau's Grant 4 Change program, where unfortunately only will score the grant.
More Community Gardening
• Bountiful Backyards: Edible, Urban Landscaping
• Permablitz: Near Instant Permaculture for the 'Burbs
• How Communities Grow Free Food (Video)
• People to the Power: Energy Utility Provides Community Garden Plots
• Australian Community Foods
• Farming the Concrete Jungle
• Urban Renewal, the Philly Orchard Project Way