Far Foods: Food-Mile Labeling Lays On Guilt Trip
Photo credit: James Reynolds
Simple yet provocative, James Reynold's alternative packaging concept for supermarket produce is definitely a mind tickler. The London-based graphic designer, whose "Far Foods" idea was featured today on swissmiss, suggests grocers take the guesswork out of food-mile calculations with labels that place that information front and center.
Photo credit: James Reynolds
Resembling check-in luggage tags, the proposed labels highlight the item's country of origin, the distance it's traveled, and the resultant carbon emissions released during the journey.
Extending the air-travel theme, the receipt features a boarding-pass-like tear-off strip with a final tally of your shopping basket's overall carbon footprint writ large.
Photo credit: James Reynolds
Photo credit: James Reynolds
[Via swissmiss]
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