Ecover Launches New Line of Laundry Products

We've been fans of Ecover's wide range of TreeHugger-friendly cleaning products for a while now, but we're always on the lookout for easier, more effective ways to clean things up, so we're happy to hear about their new laundry products, scheduled to be launched next month. The range features ground-breaking new ingredients, increased solubility and better cleaning. The key change in the formula is a brand new surfactant (the stuff that does the hard work), which is new enough that Ecover is the only manufacturer in the world using it. Ecover spent two years developing the new powder at their unique ecological factory. We're looking forward to seeing it hit the shelves! ::Ecover via ::Hugg

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