Celestial Seasonings Wants Your Help Planting Trees for Teas
Image via: Celestial Seasonings
No sooner did we post on the Tees for Change "You Buy a Tee, They Plant a Tree" program, than Celestial Seasonings said, hey we're also in the Teas (Tees) for Trees business too. Turns out when you buy a box of Celestial Seasonings before March 31, 2009, or when you're idly surfing the net, you too can help plant one million trees (for free) through the Trees for the Future program.The online virtual tree planting allows users to plant, sprout, and watch their very own tree grow. For each virtual tree planted, Celestial Seasonings will plant a real tree through Trees for the Future, which they report is the equivalent of removing 50 pounds of CO2 from the air each year. (No word on penalties (chopping the real one down), if you can't keep your virtual one alive).
It might seem odd for a tea company, that packages its products in (100% recyclable) paper boxes to be planting more trees. Celestial Seasonings reports that they have actually improved their waste down to a minimum, saving 3.5 million pounds of waste each year. Their tea bags use no strings, staples, tags or wrappers, and are made from biodegradable materials, which cuts down on a considerable amount of waste (and also makes the bags compostable). The company has also been working with the same tea farmers for over 30 years and through this partnership has been able to set sustainable harvesting and ethical trade practices.
Trees for the Future has planted over 70 million trees in developing countries throughout the world since 1988. The trees planted through the Celestial Seasonings program will remove approximately 1.5 million tons of carbon dioxide from the atmosphere each year. :Celestial Seasonings
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