British Green Grocer Plans U.S. Rollout



Tesco, Britain's largest retailer--which also happens to be on Fortune magazine's list of top 10 Green Giants--is heading to the U.S. The initial rollout includes 122 store locations in Phoenix, Las Vegas, and Southern California.

In Europe, Tesco has introduced sustainable business practices including wind-powered stores, high-tech recycling, and biodiesel delivery trucks. Although much of the U.S. plans are still under wraps, Tesco has pledged to reduce energy consumption by 30 percent when compared to a typical grocery store; source more than 60 percent of its products locally; open in underserved areas; and pay wages starting at $10 an hour. The stores, about four times the size of a typical convenience store and one-third as large as a traditional supermarket, will serve a middle-of-the-road niche with an edited selection of produce.

"Tesco is taking a very hard green approach in the U.S.," says Mohan Sodhi, professor and head of operations management at Cass Business School in London. "They are even using polar bears as a mascot."

Beyond polar bears, the retailer reportedly already has the competition scrambling. ::Der Spiegel Also see ::Tesco Goes Green ::Tesco Does Biggest Solar Roof & Carbon Labeling ::British Retailer Tesco Deploying MODEC Electric Vans
Image courtesy of Reuters.

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