ForestEthics Keeps Up The Pressure against SFI Certification
The Sustainable Forestry Initiative (SFI) Is now battling in the courts, in front of the Federal Trade Commission, at the US Green Building Council to gain credibility. That doesn't cut any ice with ForestEthics, who never miss a chance to expose it as greenwashed lumber. They ran full page ads in USA Today during Greenbuild, naming the companies that use wood from "destruction as usual" logging with the SFI Label on it.
They write in the ads:
You're only as green as the companies you keep. And while Andersen Windows, Kolbe Windows & Doors, and Jeld-Wen are in Phoenix this for Greenbuild, the world's largest green building conference, they're doing business with some decidedly ungreen characters. Names like Sierra Pacific Industries, whose name belies its greenwashing practice of certifying "destruction as usual" logging.
If these window companies really want to be considered green, they ought to reconsider the crowd they're running with. Until then, they have no business running with the crowd at Greenbuild."
ForestEthics is particularly worked up about Sierra Pacific Industries, which they call "California's largest forest destroyer," claiming that "SPI persists in logging in an environmentally unsustainable manner and converting our natural California forests into tree plantations." It was a controversial issue at Greenbuild, but the consensus seemed to be that SFI is dead in the water in its drive to gain credibility with USGBC and to break into LEED. Good for the ForestEthics people for keeping the pressure on them.
More on wood wars in the New York Times