"Cradle to Cradle" Umbrella? What's that?


As part of our Umbrella Inside Out competitions, we are asking for an umbrella conceived with a Cradle to Cradle (C2C) sensibility. Some of you might be wondering what the heck that means. Luckily, TreeHugger has written a lot about C2C. You can find an introduction to the revolutionary text here. This is the gist:

McDonough (architect) and Braungart (chemist) propose an industrial revolution, but this time, a green one. Taking cues from biomimicry, they propose that WASTE = FOOD, and suggest that things should be made from one of two types of materials: biological nutrients, which decompose naturally, and technical nutrients, which are designed for upcycling (little to no quality lost during recycling).

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