Sony Ericsson's New Environmental Warranty and GreenHeart Concept Phone


Photo: Sony Ericsson GreenHeart Concept Phone, via Sony Ericsson

The Sony Ericsson was once reigning supreme on GreenPeace’s Electronics ranking guide. It was recently usurped by Nokia, but it clawing its way back to the top with a couple cool new moves.

First, it has announced a new environmental warranty. And second, it has unveiled a new green concept phone called the GreenHeart. The environmental warranty is essentially a green light for easy recycling:

Now, when any Sony Ericsson product is taken to a designated collection point, Sony Ericsson will recycle this product in an environmentally sound way. This warranty is valid globally, regardless of where the product was originally purchased.

So far, over 500 collection points have been opened up in India, Taiwan, China, Thailand, Singapore USA and Mexico. And the company plans to expand the program so that every country in which it operates will have easily accessible collection points for recycling.

Now on to the more exciting news about GreenHeart. GreenHeart is the new concept phone that would feature some very cool green elements:

The GreenHeart™ is a full concept with all life cycle in mind it includes features such as bio-plastic housings, recycled plastic keypads, zero charger with 3.5mW standby power, HTML based e-manuals, a game style educational application ‘Ecomate’ and environmentally conscious packaging.

They’re pretty sure the concept is diggable, and so are opening up for customer input on features. They definitely want to stay on GreenPeace’s good side, and earn more clout as an environmentally friendly company.

Via Press Release
More on GreenPeace Electronics Guide:
Nokia Back in GreenPeace's Good Graces
Sony Ericsson Gets Best Marks In Greenpeace Green Electronics Guide
Greenpeace Electronics Ranking System Staying With OS 1.1 - Until Next Year
More on Sony Ericsson:
Green Power for Mobile Initiative

Tags: Electronics | E-Waste | Greenpeace | Recycling

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