Post A Phone by Priestman Goode
When it comes to phone technology, North Americans are still in the stone age. In Europe, many people don't have land lines anymore, so what happens if your cellphone dies? Quick, reach for your post A phone. Designed by Priestman Goode, It is a "new product concept, Post A Phone, to supply a simple and cheap landline phone, made from recyclable materials that can be sent in the post.(mail)"
From the press release:
Post A Phone is made from recyclable cardboard or plastic and pops out of a A5 envelope, just 4mm deep. If your wireless phone breaks down, you can have Post A Phone sent to you, knowing that it will fit through your letterbox, ensuring you don't need to stay in and wait for a courier. You take it out of its envelope, plug it into the socket in the wall and you're ready to make and receive calls."
If there's a power failure you may need a working phone. Fixed line technology is now being used primarily for data transmission but there is a large mature audience who are more familiar with using fixed lines for voice communication.
Post A Phone provides this growing part of the population with a fail safe and simple guarantee of communication. Post A Phone has been designed to be inclusive with clear type, and clearly identifiable labels for the pre-programmable buttons such as doctor, emergency services, relatives etc.
Currently, there is a move back to companies promoting their services through one to one contact via the phone rather than the internet and Post A Phone is an ideal marketing device to promote voice communication with a generation who prefer personal contact in their transactions.
Post A Phone cuts down on materials in terms of the actual product as well as packaging, it minimises transport costs in terms of delivery and is small and lightweight.
Paul Priestman, who has created Post A Phone, explains his thinking behind the product, "In a time when mobile phones are seen as throwaway fashion items, this design provides a low tech alternative with simple, no fuss delivery. Fancy details and function are not what this phone is about but there is a desirability in its simplicity and I hope that this is a phone you would want to keep for some time."
Of course, there is the small issue that if you are not paying for land line phone service it takes a while for the phone company to come around and connect the wires, or if your cell phone breaks, even with the fast mail they have in the UK, you are still more likely to go buy another. This looks like a great design of a product with no market that I can see. ::Dezeen