Less Is More: MacBook Air Packaging Hits New Low
That's a good thing; It is a new low in volume and material, reducing the amount of packaging required significantly.
A lucky person at NotCot got a new MacBook Air and unboxed it, demonstrating the cardboard exterior and the pulp spacers. Apple writes in their environmental report that "The packaging of 11-inch MacBook Air uses corrugated cardboard made from over 30 percent recycled content and molded fiber made entirely from recycled content. In addition, the packaging is extremely material efficient, allowing at least 15 percent more units to fit per shipping container than the original MacBook Air."
After years of complaints about Apple lagging on the green front, they are getting pretty aggressive, touting their carbon footprint and their material choices:
- Mercury-free display
- Arsenic-free display glass
- BFR (brominated flame retardants) free
- Polyvinyl chloride (PVC)-free internal cables and power adapter DC cables
Apple's ranking slipped from fifth to ninth place in the list of companies that used the fewest toxic substances in making its products. Apple's drop in the ratings doesn't mean they are not staying clean and green; rather there wasn't enough transparency about its future toxic chemical phase-out plans.
The toxic substances in question are mainly vinyl plastic (PVC) and brominated flame retardants (BFRs), which are not biodegradable and are harmful for the environment.
More on Apple and Green Computing
Dell Says Apple is Greenwashing Its Gear : TreeHugger
Apple Adds More Environmental Impact Information to Website ...
Apple Lags Behind In Recycling and Toxicity : TreeHugger