Less Is More: MacBook Air Packaging Hits New Low


Credit: NotCot

That's a good thing; It is a new low in volume and material, reducing the amount of packaging required significantly.

A lucky person at NotCot got a new MacBook Air and unboxed it, demonstrating the cardboard exterior and the pulp spacers. Apple writes in their environmental report that "The packaging of 11-inch MacBook Air uses corrugated cardboard made from over 30 percent recycled content and molded fiber made entirely from recycled content. In addition, the packaging is extremely material efficient, allowing at least 15 percent more units to fit per shipping container than the original MacBook Air."


Credit: Apple

After years of complaints about Apple lagging on the green front, they are getting pretty aggressive, touting their carbon footprint and their material choices:

  • Mercury-free display
  • Arsenic-free display glass
  • BFR (brominated flame retardants) free
  • Polyvinyl chloride (PVC)-free internal cables and power adapter DC cables
Credit: Apple Planet Green notes that Apple has lost some of its green cred in Greenpeace's rankings.

Apple's ranking slipped from fifth to ninth place in the list of companies that used the fewest toxic substances in making its products. Apple's drop in the ratings doesn't mean they are not staying clean and green; rather there wasn't enough transparency about its future toxic chemical phase-out plans.

The toxic substances in question are mainly vinyl plastic (PVC) and brominated flame retardants (BFRs), which are not biodegradable and are harmful for the environment.

But when I look at the Greenpeace ranking and compare that to the MacBook Air environmental report PDF they appear to tell two different stories.

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Tags: Recycled Consumer Goods

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