HP Clearly Explains Life Cycle, Product Energy Use Starting With With Eco Highlights Label

This clearly laid out Eco Highlights label by Hewlett-Packard is very big news, we think. For three excellent reasons. The label indicates, for example, that this new model printer, the HP Laserjet P4515, uses 10% less power than the preceding model. (Note that the HP Eco Highlights label is not saying how much less or more power is used per sheet than the competitors models. Instead, it advertises relative energy efficiency improvement as an explicit reason to buy a new HP product.) And they acknowledge the full supply chain, even in the product use phase. More like that please!

Despite all the work that HP is doing to reduce the environmental impact of its printers, though, the biggest problem is the paper itself, according to Klaus Hieronymi of HP's Environmental Business Management Organization.

Around two-thirds of the carbon-dioxide emissions caused by printing are due to the manufacturing of the paper, he said, suggesting that the simplest way to reduce greenhouse gas emissions from printing activities is to use less paper.

Second, HP has done their life cycle homework; and we should give them credit for that effort.

HP plans to address with a carbon footprint calculator it will put online at the end of June. The calculator will take into account the new and old printers' electricity consumption, and also the source of the electricity:

Finally, and even more exciting, they are among the first to set aggressive design for environment (DfE) principles and publicly hold themselves accountable by actually announcing a goal.
As it reduces its printers' energy consumption, HP wants t o increase the level of recycled materials they contain three-fold by 2011, with those materials coming primarily from old HP printers.

That's now becoming possible because HP has spent the past four or five years redesigning its printers "for recyclability," as the Eco Highlights label of the P4515 puts it, using far fewer kinds of plastic. The new Deskjet D2545 is one of the first fruits of that work: Five-sixths of the plastic it contains is recycled.

Go HP.

Via::PC World, HP Puts Green Labels on Black-and-white Printers Image credit::HP