This bus shelter will keep you warm, but only if you hold hands with your fellow passengers

Duracell bus shelter
Video screen capture Duracell

In a time when we're more connected to others than ever before, thanks to the internet and social media, all to often we're much more in touch with people across the country or on the other side of the world than the people that are right next to us.

It's a sad fact of modern life that we're more likely to be staring at our phones than making eye contact or talking to or smiling at our fellow humans in 'real life', and that we don't seem to make much of an effort anymore to really connect with people, especially those we aren't already friends with.

But what if you had to connect with other people, and to physically touch each other, in order to work together for a common goal?

That's the idea behind this social experiment in Montreal, courtesy of Duracell, where in order to turn the heaters on in a bus shelter, the commuters waiting there were had to use their bodies to connect a circuit and get warm.

With a positive contact on one side of the shelter, and a negative contact on the other, and too far of a space between them for a single person to complete the circuit, the only way to connect them to each other was to hold hands and create a human-to-human chain.

"In this winter of ice storms and a polar vortex, moments of warmth are few and far between. We wanted to see if we could change that."

And as they say on Buzzworthy, you won't believe what happens next:

According to Duracell, every time the video is shared from their Facebook page, they will donate $1 to Habitat for Humanity Canada, up to $25,000. So get to sharing already.

Tags: Advertising | Technology