People's Design Award Bestowed on the Trek Lime
by Jacob Gordon, Nashville, TN 
on 11. 5.09
When Trek unveiled the Lime back in 2007, the mission was to bring delightful, non-threatening biking to grown-ups. Some nice validation came last week when the Lime won the 2009 People's Design Award, a subcategory of the prominent National Design Awards. A simple city bike with an upright riding posture, the Lime uses Shimano's Coasting automatic three-speed transmission (a pretty complex system with a very simple user interface) and a back-pedal brake rather than hand levers. The mid-priced bike also packs a clever storage compartment into the bike's seat with enough room for keys, cell, and grocery money.
The National Design Awards happen each year at the Smithsonian's Cooper-Hewitt, National Design Museum in Manhattan. Winners of the People's Design Award are chosen by public online voting--our buddies at TOMS shoes are among past winners. The Trek Lime cruised over almost 200 other nominees, including the iF Mode full-size folding bike from Areaware, the Dyson Air Multiplier, and upcycled umbrella raincoats for dogs. Via Core77
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