EDUN LIVE and YOOX.com Introduce "Ever.Green" Tees Designed by Celebrities
by Jasmin Malik Chua, Jersey City, USA 
on 07. 2.09
Photo credit: Edun
This week saw the launch of a sustainable collaboration between YOOX.com, an online fashion and design boutique, and EDUN LIVE, an offshoot of EDUN that specializes in T-shirts. Dubbed "ever.green," the series of limited-edition, 100 percent organic cotton tees for men and women will capitalize on the star power of its celeb guest designers to garner sales, the proceeds of which will go directly into Green Cross International's coffers.
The project's first offering: A blue, short-sleeve top from Angela Lindvall, supermodel and co-host of Planet Green's Alter Eco.
In creating her design, Lindvall was inspired by—what else?—nature, specifically the stalwart guardians of our planet. She says:
My shirt was created from the shadows of trees. Our shadow side is what sometimes pushes us to grow.
Made entirely in Uganda, the shirts retail for $39 each and are available in sizes ranging from XS to L.
More eco-friendly tees
Would You Pay $195 for an Organic Cotton Tee? Luxury Brands Go Green to Support Yann Arthus-Bertrand's "Home"
Anvil Knitwear Introduces First Carbon-Neutral Recycled-Cotton Tee
Donna Karan, Tonic.com Design Eco-Friendly T-Shirts for Charity
Be Love: Apparel on a Mission of Peace
Tiny Revolutionary Kids' Shirts Have Something To Say
Threadless Loves Green T-Shirt Design Contest
Obama Is The Man Organic Cotton Tees
H&M Launches Fashion Against AIDS T's Made from 100% Organic Cotton
Naked Cotton T-shirts
Fall Fashion 07: Positivitee
302designs Introduces Organic Tees
Thirsty for more? Check out these related articles:
- Fair Trade Your Holidays with this Hip, Must-Have Gift Guide
- Meet Ann Snook, The Nature Conservancy's Maya Forest Program Manager
- 16 Big Green Ideas We're Thankful For
- Ed Begley, Jr. on Green Elementary Schools, Biodiesel, and More
- PopTech's America Reimagined: Bringing Brains Together at the Coolest Conference You've Never Heard Of
- 7 Green Gifts to Wow Your Thanksgiving Dinner Host
Comments ()
