Do Social Networks Mark a Fundamental Shift in Consumption?
by Lloyd Alter, Toronto 
on 07. 1.09
Conspicuous consumption has been going in and out of fashion since Thorstein Veblen coined the term in 1899. But Sami writes that this time it may be different, that virtual consumption is taking over.
Professional thirtysomethings spend more time polishing their LinkedIn pages than pruning their front lawns. Prospective singles—men and women—focus more on tweaking their Match.com or eHarmony profiles than they do searching for that perfect convertible.
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