ETech 2009: WattzOn's Embodied Energy Database
by Jaymi Heimbuch, San Francisco, California
on 03.13.09

WattzOn's Raffi Krikorian held a talk at ETech about the user-populated database for energy consumption, and showed off a great feature - the Embodied Energy Database, which helps users know just how much power is held within commonly consumed objects.
The Embodied Energy Database, or EED, tells users how much energy was consumed in the manufacturing of an item so that the user can make more informed purchasing decisions.

The accuracy is somewhat debatable, since the embodied energy calculation is user generated and sources of information on power consumption in various phases of a product's lifecycle are sketchy at best. But it does give an estimate, and a jumping off point for comparison.
And more importantly, it gets people interested. Once people care about embodied energy in a product they're looking to buy, manufacturers will be increasingly pressured to calculate and reveal this data in the same way ingredients and nutrition facts are revealed in foods.
If you want to find out your energy consumption or compare some items - or input information about items! - check out WattzOn.com.
More on ETech
ETech 2009: New Materials for Sustainable Products
ETech 2009: Eco Cities Are Already Here, We Just Need to Cut & Paste
ETech 2009: AMEE, Your Energy Identity, and Scary Futures to Avoid
ETech 2009: Ending Obsolescence with a Post-Consumerist Economy (Video)
ETech 2009: Population Boom, Wealth, and 6 Ways to Stave Off Environmental Collapse (Video)
ETech 2009: Tim O'Reilly and Our Reality Bubble Burst (Video)
ETech 2009: Lilypad Electronic Fashion
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