A Swedish Commercial Featuring the Tesla Roadster
by Michael Graham Richard, Ottawa, Canada 
on 12.23.08
From Henry to Nikola
Fortum, an energy company in Scandinavia, has made the above commercial that contrasts the past of the automotive and oil industry (they make it look pretty grim) with what it hopes is the future: A sleek electric car, in this case the Tesla Roadster, stopped to recharge its batteries at an electrical charging station. Via Edmunds
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Wow, I wish commercials here all had these production values. Nicely done.
In a world of 6 billion people, there is no room for automobiles, electric or not. The freeway shot before the shot of the Telsa on the open country road. Well, electric cars will still jam up freeways and lead to more road building which will destroy communities and the environment.
Desperate PR trying to convince people there is a future for the automobile.
"In a world of 6 billion people, there is no room for automobiles, electric or not. The freeway shot before the shot of the Telsa on the open country road. Well, electric cars will still jam up freeways and lead to more road building which will destroy communities and the environment."
It will be far easier to convert to electric automobiles and green electricity than to bulldoze multiple countries to build green sustainable cities. :)
Even putting a green subway system to every suburb would be an enormous undertaking, and less likely to happen than wide scale EV's
Don't dismiss something that is better just because it isn't great
JC, your comment does not make sense. More buildings will have to be bulldozed to create roads for your electric cars than for subways. Anyway, subways tend to run underground and can be built without really much disruption on the surface.
Don't hold your breath for electric cars. No one has proven that an affordable one can be made that people will actually use. Until that happens, it is just a fantasy.
"JC, your comment does not make sense. More buildings will have to be bulldozed to create roads for your electric cars than for subways."
Why can't electric cars use the same roads that already exist? No need to bulldoze or make anything for electric cars, the are outlets practically everywhere.
The battery technology needs to get cheaper, but it's cheap enough for Tesla so far, and cheap enough for your cordless drill and your laptop.
The problem with subways is they are prohibitively expensive in low population density areas (i.e., every suburb in the US) Subways are a good solution for a high population density city, but not necessarily a good one for the suburbs or rural areas.
"Don't dismiss something that is better just because it isn't great"
There will be no silver bullet to save us, so anything "better" will probably end up being a part of the solution, even if it's a small part.